I’m an experience performance strategist, helping teams to define and deliver big things that delight customers and drive value.

I’m currently Experience Design Transformation Lead at Lloyds Banking Group.

With over eight years’ experience across design, sales, product and transformation teams in financial services, I get hands-on to:

• Prioritise backlogs and investment using insight and analytics
• Create unique communications propositions to drive engagement
• Transform digital performance and measurement frameworks
• Lead autonomous and high-performing teams of experts
• Influence executives through impactful storytelling